SP 2.5

Titel:

Strategies for Sustainability

Scientific Co-ordinator:

Prof. Dr. Werner F. Schulz

Institutions involved:

Institute for Business Administration Department of Environmental Management NWD Institut at the University of Witten/Herdecke, Dipl. oec. Martin Kreeb

Staff:

Dipl. oec. Bettina Klotz Dipl. oec. Martin Kreeb

Sections of the Sub-project:

SP 2.5.1: Technology assessment of the IT FoodTrace Model
SP 2.5.2: Demand analysis of the involved parties
SP 2.5.3: Sustainable Strategies of Diffusion

Research:

SP 2.5.1: Technology assessment of the IT FoodTrace Model
Schedule:

1. Definition of the problem of ATSM
2. Description of the ATSM Technology
3. Investigation and description of the adverse effects of the FoodTrace Technology
4. Description of the parties involved
5. Prediction of social and other developments
6. Assessment of consequences
7. Analysis of options for political action
8. Description of the Model of Dissemination

SP 2.5.2: Demand analysis of the involved parties
Schedule:

1. Assess the importance of risk management for the agro-food-chain
2. Define types of risk fields
3. Risk management as a continuous improvement process
4. Crisis management as a part of risk management — especially to determine the requirements for dealing with crisis and traceability
5. Proactive instruments of risk management (IPP)

SP 2.5.3: Sustainable Strategies of Diffusion
Development of concepts for sustainable diffusion of the project results in business practice with the help of case studies. Identification of factors that lead to adoption or rejection of the IT-FoodTrace Model.
Steps of the adoption process:

1. Knowledge process
2. Persuasion process
3. Decision process
4. Implementation process
5. Confirmation process